BØRNS x HOLT RENFREW
On-Set Art Direction
Holt Renfrew wanted to connect with a younger, edgier fashion customer.
The key was to cast someone who embodied the rock and roll aesthetic of Holt Renfrew’s designer collections in an authentic way. With his hit single “Electric Love”, BØRNS was an exciting, young musician who had caught the eye of Gucci creative director Alessandro Michele and represented a new generation of rock stars. Inspired by photographs of the Rolling Stones at a French belle époque mansion where the band lived and wrote music during the summer of 1971, we photographed the singer at the Darling Mansion in Toronto. Our feature-length profile on BØRNS explored his free-spirited nature while seamlessly integrating discussion of his personal style to relate to Holt Renfrew’s product.