Project | BØRNS x Holt Renfrew

BØRNS x HOLT RENFREW

HoltRenfrew_BornCover_03-02-16_0430_retouched.jpg

CLIENT

Holt Renfrew

SERVICES

Creative Direction

On-Set Art Direction

Casting

Styling

Editorial Direction

Writing

THE BRIEF

Holt Renfrew wanted to connect with a younger, edgier fashion customer.

THE EXECUTION

The key was to cast someone who embodied the rock and roll aesthetic of Holt Renfrew’s designer collections in an authentic way. With his hit single “Electric Love”, BØRNS was an exciting, young musician who had caught the eye of Gucci creative director Alessandro Michele and represented a new generation of rock stars. Inspired by photographs of the Rolling Stones at a French belle époque mansion where the band lived and wrote music during the summer of 1971, we photographed the singer at the Darling Mansion in Toronto. Our feature-length profile on BØRNS explored his free-spirited nature while seamlessly integrating discussion of his personal style to relate to Holt Renfrew’s product.

D_T_1280x725_Issue_3_Mens_Cover.jpeg