Project | Globe Style Advisor

GLOBE STYLE ADVISOR

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CLIENT

The Globe and Mail

SERVICES

Editorial Direction

Casting

Location Scouting

Writing

THE BRIEF

The Globe and Mail wanted to feature three men from across Canada who all had exceptional style and highly photogenic closets for the men’s edition of its Globe Style Advisor publication.

THE EXECUTION

After plenty of Google searching, sifting through social media, scrolling through blogs and soliciting stylish Canadians to send us photos of their closets, we secured a trio of enviably well-turned-out gentleman from Toronto, Vancouver and Montreal. It came as no surprise they were all owners of independent menswear boutiques, which added a common thread and an interesting angle to the feature. When it came to style, these were the professionals and we found out how they honed their look, what inspired them to get dressed every morning, and what were their most prized possessions. Plus, we coordinated for them all to be shot by the same photographer to give the feature a consistent look.