Social Media Strategy
On-Set Art Direction
Traditionally seen as a women’s fashion retailer, Holt Renfrew wanted to connect with male shoppers and establish itself as a men’s fashion authority.
We brought the new Holt Renfrew Men brand to life with Holts Men, a digital magazine that delivered fashion inspiration and advice on all aspects of living with style. Our editorial content strategy featured aspirational photo shoots, roundups of the most exciting trends and newest launches, exclusive designer interviews, grooming lessons, and travel and lifestyle features that supported the retailer’s current trend focus.
In addition to producing all content, we created a streamlined user experience, consulted on the placement of content throughout Holt Renfrew’s website, and solved for web platform limitations to optimize layouts across web, mobile and tablet.
To complete this content strategy, we developed and executed Holt Renfrew’s social media strategy to promote editorial content, brand campaigns, weekly product arrivals and store events. We also worked closely with Holt Renfrew’s email marketing team to promote editorial content that would drive traffic to the website.