Project | MMVA All Access Pass

MMVA ALL ACCESS PASS

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CLIENT

Bell Media

SERVICES

Video Production

Story Production

THE BRIEF

Bell Media wanted to capitalize on its flagship Much Music Video Awards (MMVAs) event beyond the initial broadcast with a behind-the-scenes special available to watch on demand.

THE EXECUTION

As the story producer on this documentary special, we shaped the narrative to emphasize the incredible production quality that made the MMVAs a major media event. Tasked with delivering the final product within five days of the initial broadcast, we were required to make real-time decisions about the storyline as events unfolded in the lead-up to the awards show, and were in constant communication with field producers to provide direction on what content was needed to develop the plot. We reviewed all footage to ensure the best moments were featured and created a high-level storyboard before collaborating with video editors to stitch together engaging scenes and create a polished final cut with dramatic cutaways, music, and attention-grabbing video elements.