SHARP: THE BOOK FOR MEN
On-Set Art Direction
Contempo Media wanted to secure Sharp: The Book for Men as Canada’s premier luxury men’s fashion publication.
Striking a balance between of-the-moment runway trends and beautifully crafted classic menswear, we produced three fashion features to showcase the world’s leading luxury brands in a way that was relatable and inspiring to the Sharp reader. By collaborating with three different photographers, we created an engaging variety of polished images while maintaining a consistent visual vernacular that was masculine, modern, graphic.
We took the reader on a journey to the badlands of Drumheller, Alberta, where rugged styles paired with the sublime landscape to create a nomadic fantasy. Our Style Manual highlighted the striking details that set the season’s top accessories apart, and demonstrated how the best ready-to-wear fashion could elevate a look when styled with the right pieces and worn with swagger. Featuring all-new timepieces and straight-from-the market ingredients, our watch story riffed on the idea of freshness. Bright camera flashes provided a graphic pop that broke from the stuffy imagery often associated the luxury watch genre.